New IAB Internet usage study

An interesting email just came to my inbox with some interesting stats on Internet usage vs other media. According to the Interactive Advertising Bureau of Canada. Here are some bits:

• The Internet now stands third -- just behind TV and Radio -- in terms of total weekly time spent by all adults with all media.
• The Internet is the number one medium in terms of percent share of weekly time spent for both 18-24 (40%) and 25-34 (33%) year-olds in English Canada.
• The Internet now reaches more adults each week than either Magazines or Newspapers.
• Among 18-24 and 25-34 year-olds, the Internet has a higher reach than Radio.
• The Internet is neck-and-neck with TV for weekly reach among18-24 year-olds.

What does this all mean for advertisers and business in general. It means start using the Internet to its full potential. Understand how it all works and start throwing up some content that leads people back to you product or business.

Find the full story here: http://www.iabcanada.com/newsletters/020309.shtml

That includes video - which we can produce for you :-)